Now here’s a great video podcast from The American Theatre Wing, the same organisation that brings us the annual Tony Awards on Broadway.

“The Marketing of Broadway” has a panel of industry guests discussing what is involved in marketing, publicising and advertising a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn’t a hit, or that they don’t like; the Internet’s influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether “Broadway” can be sold as a brand.

I’ve watched it and I can highly recommend this podcast. Very educational.

The Marketing of Broadway (190 MB – June 2009)

The 2009 Broadway production of West Side Story, the first revival in New York of this musical since 1980, is already a huge success.

Goofing around for theatre podcasts on iTunes, I stumbled across a great podcast about this show from Masterworks Broadway Podcast Theatre. Interviewed on this podcast is everyone from the 2009 leads to Stephen Sondheim, himself.

Well worth a listen.

I was thinking of posting links to theatre-related podcasts on The Drama Teacher on a regular basis. Are people interested? Add a comment to this post below if you are.

West Side Story: 2009 Broadway Revival – Part 1

In Part 1: Frank Rich, Matt Cavenaugh, Tony-Award Winner Karen Olivo and Stephen Sondheim.

West Side Story: 2009 Broadway Revival – Part 2

In Part 2: Frank Rich, Matt Cavenaugh, Tony-Award Winner Karen Olivo, George Akram and Tony-Award Winner Lin-Manual Miranda.

West Side Story: 2009 Broadway Revival – Part 3

In Part 3: Frank Rich Josefina Scaglione, Matt Cavenaugh, Tony-Award Winner Karen Olivo and Stephen Sondheim.